Successful launch of new Nedis brand at IFA in Berlin.
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用谷歌翻译Ad hoc announcement pursuant to Art. 53 LR SIX Swiss Exchange | 19. September 2018
The Datwyler distribution company Nedis successfully launched its new brand identity at the IFA in Berlin. As the world’s leading trade fair for consumer electronics and home applications, the IFA provided the ideal setting for addressing retailers directly and personally. Customer feedback on the new brand image and the new products is consistently positive.
With the new appearance, Nedis is changing much more than just its image. The number of product brands will be reduced from more than ten to the strong new Nedis product brand. The company and the products will now bear the same brand. At the same time, the Datwyler distributor strengthens product quality, optimizes product management and improves sales efficiency. The combination of these measures will increase efficiency and cost savings throughout the supply chain and strengthen customer acceptance and presence on the sales front. The new sales concept is based on six smart promises. They explain to the retailer in an inspiring way why Nedis is the right partner for high-quality home and consumer electronics products at attractive prices.