Reichelt celebrates its 50th anniversary.
June 5, 2019
The Datwyler distribution company Reichelt celebrates its 50th anniversary. The customers are in the focus of the anniversary activities. The company celebrates its anniversary with the motto „PROJEKT 50 – you are the best part of Project 50!”. During 50 days Reichelt offers its customers every day another innovative product with 50% discount! This nearly unbeatable offer has already led to an increase in orders from new and existing customers in the first two weeks.
Online-Shop up and running for 23 years
Reichelt’s history of success dates back to the year 1969, when the Reichelt couple started selling electric components. Ever since, both private and business clients trust the quality of the Reichelt products. Now, the range comprises 110’000 products. In 1996, the 40 employees at the time were relocated from Wilhelmshaven to Sande, where Reichelt built a modern logistics center on a greenfield site. In the same year, Reichelt launched the first Online-Shop – becoming one of the first companies in Germany to do so.
Growth thanks to international expansion
Since the acquisition by Datwyler Group in 2010, Reichelt has been focusing even more on business customers and the expansion in new European markets. Due to online shops and call center services in local languages, Reichelt has recorded an encouraging growth in recent years and employs 280 employees in the year of the anniversary. The high level of customer satisfaction is proven by the “Distributor of the year 2018” award, voted for by the readers of the Elektronik trade magazine.